Here are Ways to Market Jewelry to New Customers. As you manage your jewelry store, you may notice that you need to draw in new customers along with your regular ones in order to grow. You could wonder what feedback you need to understand what new consumers feel interested in. If this task seems overwhelming, taking a few different steps to feel more confident in your store’s marketing and organization is key.
Know Your Stock and POS System
The first step you need to take before crafting a whole new marketing plan is to get a point-of-sale system in place for any sales you make. Not only can this help you manage your inventory and what you want to order next but it can also help you advertise to customers. With the ability to market across multiple channels and work from anywhere in the world, a jewelry store POS system makes it easy to know what is in stock and advertise it.
This system also lets you customize your experience so that you can place special orders and get text updates on repairs or custom work. Since you can target a variety of different audiences with this technology, you may find it is simpler to market successfully.
Start a Blog
If you want to let people know more about what you sell and why it could be a great part of their jewelry collection, having a blog on your website is helpful. Not only will it show up in the searches when people look for a place to buy jewelry, but it can also contain important information that could sway someone into buying a piece they are looking at.
You could try writing about a variety of topics, such as the best gifts for loved ones for different holidays or what to get for a new graduate. Adding high-quality images of what you sell can also attract people who may not otherwise know what a certain item looks like.
Highlight Your Most Popular Item
According to Forbes, understanding what your niche is when selling items can help you craft a marketing plan for the future if you are unsure of what to do. If you notice that you sell a lot of a particular piece of jewelry, you could try to expand on it by crafting new ones that are close in style to it. You could also ask for previous customers’ feedback on that item.
Focusing on your best-selling item when advertising may give your new customers a better idea of what your store is like. You can showcase the gems in the piece of jewelry and give a story on how the original piece came into existence. By going into detail about these facts, you can potentially spark interest in someone who does not know much about jewelry. Not only can they gain knowledge that they can use for further shopping but you get a chance to show how you have this piece available if they want to purchase it as quickly as possible.
Focus on Special Days
When someone goes to buy jewelry, they may be looking to purchase it for a special holiday or even for a wedding. Having a separate page on your website for every major life event could help them spend more time looking at your jewelry. Potential customers may leave a webpage if it feels too confusing or uninformative. By streamlining what your store focuses on, you can help capture their attention within a few seconds.
You could also include sections on what outfits to pair it with or what is new in your store. It could even be beneficial to share tips on how to clean or polish this specific piece of jewelry on your website so that shoppers understand your depth of knowledge on the subject. In order to increase new customers’ interest, focusing on what they want to know is the most important part.
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Marketing to New Customers Has Its Rewards
Taking the time to get a quality point-of-sale system and create a blog for spreading information about your jewelry may help you. Although it could seem intimidating to craft a marketing plan that focuses on getting new eyes on your products, the rewards of an increase in your business and sales can lead to long-term success.