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Top 7 Google Rankings Factors: What’s Really Important for SEO to Rank in the SERPs

Google Rankings factors!

Catching up with the pace of Google rankings factors is not an easy feat. This is because Google keeps on updating its algorithm at unmatched rates. 

Therefore, the factors considered useless yesterday might be must-have ranking factors these days. 

Statistics reveal that the article ranked at the topmost position on the first page receives a CTR of 39.6%.

Hence, your business would be established if your article is ranked on the first page. It is crucial to have the know-how of Google rankings factors. 

With that in mind, this guide is crafted to help you comprehend the most significant ranking factors so you can drive more conversions and leads to your business.

Let’s get started!

1.  Top-notch content

No one wants to publish mediocre content on his site. High-quality content always triumphs!

You have to educate your readers with valuable information. You cannot rank your content on the first page if you do not add real value to your content.

So, you have to write tailor-made content that increases site page time, minimizes bounce rate, and helps readers brush off their challenges. 

Knowing your users’ search intent is best if you want to drive traffic. You can leverage Google Analytics to see what your target readers are looking for.

After that, you have to write down all readers’ pain points. Now is the time to dive into the writing phase. You can use an online notepad to write your content. Many professional content writers and copywriters benefit from an online notepad tool to save content.

Likewise, you can also use this tool to draft your content. Using a good online notepad free tool gives you these perks.

Google Rankings Factors

·      Displays word count

Content length matters a lot!

Using a notepad tool, you can stay within the ideal content length. It starts displaying the total number of written characters, words, and lines in your content. 

In this way, you can match the exact word count. And if you have written above a certain limit, you can trim your content to make it more appealing. 

·      Built-in grammar checker 

Your website content should not contain any writing flaws. With an online notepad tool, you can make your content error-free because it has a built-in grammar checker. 

·      Advanced text editing 

After crafting top-notch content, you have to format it effectively. Using this tool helps you format the content. 

With this tool, you can:

  • Change font size
  • Change font color
  • Change the font background-color
  • Underline the text
  • Bold the text
  • Make text italic
  • Add relevant images
  • Include bullet points

2.  On-page optimization

This is another important element that needs to be considered. You have to optimize your website content. It will make your content found faster by users. 

Focus on these factors while working on on-page SEO optimization:

·      Meta titles and descriptions

You need to write a compelling meta title and description that describes what your page is about to the readers. 

·      Featured snippets

Google extracts the relevant content to the search query and severs it directly into the search results. This is called a featured snippet. 

If your content provides immense value to users’ search intent, search engines will automatically pick your content and showcase it to the readers. 

·      Schema markup

Schema markup helps search engines to know more about your content. It makes it easier for search engines to trace the key information on a site. 

3.  Page speed

The more time your site will take to load, the more people will bounce back. As a result, you will lose out on your revenue. 

On the contrary, people stick to pages with faster loading speed. In return, it will increase your revenue. So, you have to try some page speed checker tools to check your page’s speed. 

4.  Internal linking

Internal linking is a crucial element that helps search engines and users find your pages better. Before linking to several different pages to your site, your topmost priority should be user-oriented. 

In a nutshell, you should focus on internal linking. 

5.  External linking

If you want to rank your page, you should also focus on external linking. You can achieve tremendous success with inbound links. 

Today, external linking is still a ranking factor. 

6.  Technical SEO

Technical SEO is another important ranking factor that cannot be ignored. The primary elements of technical SEO are:

  • Keywords in title tags and headings
  • Keyword-centric subheadings
  • Keyword enriched alt tags and text

Fortunately, technical SEO is not a challenging thing to fine-tune your site. You have to include proper keywords in meta data and all the headings. 

You can use top-notch keyword search tools like Ahref, SEMrush, etc. Remember, keywords in headings give Google crawlers a hint of what your content is about. 

7.  URL structure 

The structure of your URL impacts SERPs. A URL with mixed characters does not impress search engines to learn more about your page. 

On the opposite side, a URL with a simple and easy-to-read structure and a target keyword does a good job of assisting search engines in learning more about your content.

Wrapping up

Although they are not foolproof ways to rank your content, they are worth considering. Not as hard rules, but you can use these ranking factors to achieve perfection in results. 

Most of the data is collected from what we have observed from working on multiple websites. 

Meta Title: 7 Google Rankings Factors That Actually Matter for SEO

Meta Description: What are the most crucial Google rankings factors that really matter? Study these seven ranking factors.

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