TikTok Creator Next: What it is and how to get involved

Priya BhadaurjaSeptember 9, 2022

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TikTok Creator Next: What it is and how to get involved? About 20% of TikTok’s 1 billion monthly active users have 20,000 or more followers. With 196 million users having sizable followings on the app, this data shows that the creative economy is developing and growing.

Currently, 50 million individuals consider themselves to be content providers. More individuals will take advantage of the potential to become producers, monetize their films, and develop a long-term, sustainable profession as gaining a following on platforms like TikTok becomes easier to do.

TikTok announced TikTok Creator Next, the entry point to all of the platform’s monetization capabilities and tools, to assist creators in paving their route to success.

We describe TikTok Creator Next in this post, along with how it differs from the TikTok Creator Fund and how it might assist marketers in locating creators.

What is Creator Next on TikTok?

Creator Next is “a programme designed to help TikTok creators profit as they develop their communities,” according to TikTok.

Qualified creators get access to all TikTok monetization services and tools through the Creator Next platform, including:

The Creator Fund:

the account created by TikTok to pay content producers for their work. Income from the Creator Fund is dependent on a creator’s metrics. The fund aims to assist artists in earning enough money to “start careers” and “earn livelihoods.”

The Creator Marketplace:

the official TikTok platform for brand and creator partnership. In order to work together on both compensated and incentive-based initiatives, brands might look for creators.

Video Gifts and LIVE Gifts:

By sending prepaid coins through Video and LIVE Gifts, viewers may express their gratitude for a creator’s work video by video. One method for producers to earn Diamonds—financial prizes from TikTok based on the success of a video—is to collect coins.

Tip: Using this function, viewers may give their preferred creators cash directly. The amount of the tip can be customised or selected from $5, $10, or $15 by viewers.

It is now simpler for social media content creators to take use of TikTok’s income opportunities thanks to the integration of these tools and features into the Creator Next platform. Creator Next offers marketers a more direct route to collaborating with artists who are a good fit for their community.

Creator Next vs. Creator Fund: What’s the difference?

When TikTok introduced Creator Next, it confused several creators who were already making money on TikTok through the Creator Fund. Many people questioned why they were required to sign up for a new programme and how it would affect their pay.

The Creator Fund has not changed, which is good news for creators. It continues to be the main method through which TikTok pays out the highest-performing artists, particularly those who produce “original and creative material” that supports the platform’s goal of “inspiring pleasure and creativity.”

The fund was started in 2020 with a $200 million initial commitment. The fund’s current expansion target is $1 billion over the next three years, according to TikTok. Depending on a creator’s view and interaction numbers, compensation rates change.

All TikTok monetization resources are centrally located in Creator Next, and the Creator Fund is one of several monetization tools available in the Creator Next toolkit. The platform allows creators to profit directly from TikTok, brand partnerships, and viewers. The Creator Fund will not be impacted by Creator Next, which is only intended to improve a creator’s user experience.

Requirements to join TikTok Creator Next

The following criteria must be satisfied by creators in order for them to join TikTok Creator Next:

Possess a minimum of 1,000 video views and a particular amount of followers (often 1,000+ depending on area).
Have published a minimum of three videos on TikTok in the previous 30 days
Abide by the TikTok Community Guidelines and Terms of Service in good standing
18 years of age or older (19 in South Korea and 20 in Japan)

Further requirements

Even if a creator satisfies the aforementioned criteria, there are still other aspects that affect whether they can sign up for Creator Next and utilise all of the program’s features.

For instance, you have to be a creator (brands with TikTok Business accounts are unable to participate) and live in a region where Creator Next is currently accessible.

Having sufficient followers to join does not guarantee that you will have sufficient followers, views, or engagements to utilize all the capabilities. Creators must have at least 10,000 followers as well as 100,000 organic views in the past 30 days in order to receive compensation from the Creator Fund. Creators must have at least 100,000 followers in order to receive Tips.

How to apply for Creator Next on TikTok

Here’s how you apply to join Creator Next if you satisfy TikTok’s qualifying standards.

Go to TikTok Mobile App.
Select Profile in the lower right corner.
Click the three-line symbol in the upper right corner of your Profile once there.
Select Creator tools.
Click Join on the Creator Next banner at the bottom of your screen.
For application, follow to the on-screen directions.

Why TikTok Creator Next matters to brands

Brands of all sizes will have easier access to partnerships and collaborations as Creator Next and the Creator Marketplace expand.

Finding highly qualified, prosperous creators who are in line with their brand values and have the capacity to reach their target audience is one of the main challenges companies have when working with creators, but these challenges may be addressed with the aid of the Creator Marketplace.

How brands can use the Creator Marketplace

Follow these instructions to begin working with creators in the Creator Marketplace.

Sign up and discover creators.

To access creator profiles, audience demographics, engagement data, and more, register for an Ads Manager account. Once you’ve located the ideal creative, email them a contract and information about your campaign to ask them to collaborate.

Additionally, you may start an open campaign where potential collaborators can apply.

Align on campaign details

Before video production starts, double-check your campaign specifics after connecting with a creative. Align, for instance, on pay, the location of the shoot, the cost of the outfit, the number of retakes, the duration of the video, the items included in it, and more.

Moving on without double-checking these details might have a bad effect on the outcome.

Analyze campaign metrics

Wait for the results to come in, then. In their videos on TikTok, producers are required to declare brand ties. The video they upload will connect to your Creator Marketplace campaign when the Branded content toggle is turned on. Real-time data about the campaign, including its reach and impact, will be available to your brand.

TikTok Business accounts cannot apply for Creator Next, however companies can still utilize the portal to interact with creators.

Take your creator partnerships to the ‘Next’ level

New heights in the creative economy are being reached. Opportunities like TikTok Creator Next will assist content producers secure long-term jobs as more people amass strong social followings.

Brands may improve creator outreach, management, and content strategy by utilizing this growing talent network.