Substack Sets Its Sights On Twitter With New Chat Feature. Substack Chat is a discussion tool that allows authors to engage with their audiences directly through a mobile app.
Substack is now a major rival to Twitter, which is in disarray following Elon Musk’s acquisition and subsequent sacking of top executives.
Substack Chat’s launch comes just days after the business began aggressively targeting Twitter users.
A new feature enables community creation without the use of third-party platforms-
Substack Chat aims to address a gap in the San Francisco-based company’s capabilities by assisting developers in cultivating a network of support.
According to Substack’s blog:
“As the quality of material on Substack improved and comment sections glowed with intelligent debate, subscriber communities began to form.” Some entrepreneurial writers have taken things into their own hands, putting together connectors with Discord, Slack, as well as Telegram to build supporter networks.”
With the introduction of this new opt-in option, the necessary chat capability is now available without the use of third-party platforms. Newsletter creators can instead start conversations through their settings page or iOS app.
It is intended to enable natural dialogues while keeping writers in control of topics & tone. It is structured more like a typical chat app than a scroll-to-read timeline.
Musk’s Twitter Role Causing Uncertainty
Since its creation, Twitter has been a popular social networking platform for content providers, but Musk’s recent takeover has many users concerned about its future.
The corporation is purportedly experiencing internal turmoil as staff prepare for mass layoffs. Furthermore, staff claim to have felt increased pressure as Musk pushes the company toward a paid membership model.
Tesla and SpaceX CEO Elon Musk wants to boost the price of Twitter Blue from $4.99 to $19.99 each month.
The additional charge will involve verification in addition to offering users early access to features. According to sources, anyone who does not sign up for the new subscription edition would have their blue checkmark removed.
Twitter users and advertisers appear to be on the fence about the network, particularly in terms of content management. Following Musk’s first weekend as owner of the social media site, there was a 500% rise in tweets including racial slurs.
- What We Know as Elon Musk Closes his Deal to Buy Twitter
- Twitter Captions: Switch Off Or Disable Twitter Captions That Are Generated Automatically
- Twitter analytics are not updating
Other Businesses Attempting to Compete with Twitter
Jack Dorsey, the creator and former CEO of Twitter, has also announced ambitions to compete with the company. Bluesky Social, his new firm, is currently soliciting beta testers for a platform called the AT Protocol, which is designed to give people more control over their algorithm.
Mastodon, a decentralised Twitter competitor, gained over 230,000 new members as a result of Musk’s acquisition.