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Social networks have become a fundamental part of our lives, and platforms like Instagram and TikTok have been gaining great prominence. We can say that they are the TOP networks of the moment, for now.

Behind these applications is a key element that determines what content is shown to users: algorithms

We will talk about how the Instagram and TikTok algorithm works, and how you can take advantage of it to increase your presence and improve the management of these social networks.

Instagram algorithm

Instagram’s algorithm was initially based on user interaction, but has evolved to include other elements.  In 2021, it focused on promoting reels, prioritizing content saved by users, prioritizing early interaction, and promoting image carousels.

However, in 2022, Instagram implemented significant changes that affected the visibility of content, reducing its organic reach. Although there was a temporary change in the management of this social network, it ended up returning to some previous factors. All of this, due to the rise of professional ghostwriting services and the maturity of Instagram’s audience, created the need to incorporate more adjustments into its algorithm.

The impact of TikTok

TikTok has revolutionized the world and the management of social networks by offering content based on your interests, dynamic, close, addictive and in vertical format. These features have attracted a wide audience and led to an increase in its popularity. 

As TikTok has gained ground, Instagram has been forced to make changes to its algorithm to compete with this new platform, such as incorporating dynamic content in reel format, giving greater relevance to the image in general and personalizing content according to user behavior. users.

How to get the most out of Instagram and TikTok algorithms?

To make the most of the algorithms and management of these social networks, we recommend following these strategies:

  • Publish frequently: To increase relevance in the algorithm, regularity in publishing content is key. Maintain a consistent frequency of at least two posts per week and even consider increasing the number if possible. This will keep your profile active and visible to the algorithm.
  • Increase user retention:  Use video formats, image carousels and reels to capture the attention and retain your audience.  These types of dynamic content generate greater interest and participation from users, which improves its relevance to the algorithm.
  • Create valuable content: Informative and entertaining content is essential to capture the interest of users.  Avoid purely advertising posts that can lead users to abandon quickly. Instead, generate content that provides value, whether educational, inspiring or fun.
  • Encourage interaction:  The Instagram algorithm values ​​user interaction with your posts.  Encourage your audience to like, comment, mention and share your content. Respond to comments and participate in conversations generated around your brand.
  • Take advantage of the vertical format:  Since most users consume content on social networks through their mobile devices, it is essential to adapt your content to the vertical format.  Make sure your images and videos look good in this format, which will ensure an optimal viewing experience for your followers.
  • Analyze statistics:  Use Instagram and TikTok analytics tools to get insights into the performance of your posts. Examine the most effective hashtags, identify high-engagement moments, and understand what type of content works best for your audience. Use this data to optimize your strategy and obtain more effective results.

We have already seen how the Instagram algorithm and the rise of TikTok are changing the landscape of social networks and how content creators and brands must adapt to these changes. 

TikTok or Instagram

Don’t know which of these social networks is ideal for your business? Both offer opportunities to promote it, but they also have their differences and advantages. 

To reach a more adult audience, show your products or services in a professional manner and sell directly from the platform, ghostwriter for memoir may be the most suitable.

But if you prefer to reach a younger audience, showcase your business in an original and fun way, and take advantage of the platform’s viral potential, TikTok may be more suitable.

The decision will depend on the type of business you have, the audience you want to reach and the content you want to create.

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