Digital Marketing

What is Salesforce Marketing Cloud

To integrate all marketing channels in one location, businesses invest in Salesforce Marketing Cloud (SFMC). In the end, marketers are able to communicate with customers in a personalized way at the ideal moment. So, what is salesforce marketing cloud?

Using email, social media, mobile apps, SMS, websites, and other channels, Salesforce Marketing Cloud automates marketing.

A connection is utilized to sync data between your main Salesforce org and your Salesforce Marketing Cloud account because Salesforce Marketing Cloud is not based on the primary Salesforce platform.

You will see how effective this feature-rich tool can be once you start using Salesforce Marketing Cloud.

What is Salesforce Marketing Cloud Used For?

A platform for marketing automation called Salesforce Marketing Cloud is used for:

  • Social media marketing
  • Data management/ETL activities
  • Mobile push notifications
  • Targeted online advertising
  • Content creation and management
  • Adapt webpages
  • Segmentation
  • Campaign automation
  • Email marketing
  • SMS
  • Social media marketing

Take advantage of real time engagement, schedule and monitor posts and rich analytics.

  • Data management/ETL activities

For eg. SQL query, file transfer, data extract, import file, filter and script. Create multi-step automated workflows using these next.

  • Mobile push notifications

Including in-app notifications.

  • Targeted online advertising

Discover audiences that behave similarly to your present, valuable customers.

  • Content creation and management

Emails, landing page templates, forms, images, coupons.

  • Utilizing website “listening” to adapt webpages to the interests of visitors.
  • Strong segmentation with potential access to a large number of attributes from your CRM and other sources.
  • Campaign automation

Can be visualized by grouping various channels into a single view.

  • Email marketing.
  • SMS Sending and monitoring.

What is Included in Salesforce Marketing Cloud?

The Salesforce Marketing Cloud has two different categories of modules:

  • Studios
  • Builders
  • Studios: Manage content and specialized marketing channels with studios, such as Email Studio.
  • Builders: control campaign automation and data, such as using Journey Builder.

The whole SFMC suite now includes analytics, CDP, Google plug-ins, and other technologies thanks to Salesforce’s acquisition of more.

Marketing Cloud Studios:

  • Automation Studio
  • Social Studio
  • Email Studio
  • Web Studio
  • Mobile Studio
  • Advertising
  • Automation Studio

To construct multi-step automated workflows, create marketing automation and data management activities, then add them to the Journey Builder canvas. Import files, file transfers, data extraction, SQL queries, filters, and scripts are a few examples of activities.

  • Social Studio

Utilize real-time engagement, detailed data, and an uniform interface to create, plan, and track social network posts.

  • Email Studio

Emails can be created using the Content Builder, tested, and sent.

  • Web Studio

Control online experiences (i.e.. landing pages, microsites). All web content is organized with Cloud Pages (including forms, coupons). Gather information to further customize web experiences.

  • Mobile Studio

SMS creation, delivery, and tracking (Mobile Connect, Group Connect). Send push notifications (along with snooze notifications, in-app messages, Bluetooth Beacons, and geolocation data).

  • Advertising

Align your CRM data with internet advertising. Find new clients with audiences that resemble your high-value clients and behave similarly (also tap into Facebook lookalike audiences, and Google similar audiences).

Marketing Cloud Builders

  • Marketing Cloud Connect
  • Journey Builder
  • Analytics Builder-Datorama Reports for Marketing Cloud
  • Brand Builder
  • Audience Builder
  • Content Builder
  • Marketing Cloud Connect

The Salesforce to Marketing Cloud connector, which enables data synchronization between the main Salesforce platform and SFMC.

  • Journey Builder

A fantastic platform for designing campaign automation that graphically depicts the contacts’ “journey” through your marketing touchpoints. Use routes to divide contacts into more precisely targeted audiences, and make use of a sidebar of various entry sources, activities (such as sending SMS), and flow controls.

  • Analytics Builder-Datorama Reports for Marketing Cloud

These Datorama reports will be introduced in place of the Discover Reporting Tool in the January 2021 Marketing Cloud release. The pre-built dashboards for Datorama reports make campaign and journey reporting much easier than it was previously. It’s accessible as an app in Marketing Cloud, and a background process automatically creates a Datorama account.

  • Brand Builder

By adding your company logo and customizing the basic color scheme, you can completely change the look and feel of your Marketing Cloud account. Multiple brands can be created in Enterprise 2.0 and given to various business units.

  • Audience Builder

Standard Reports: built-in Marketing Cloud reporting on administrator monitoring, contact activity, web and mobile analytics, and email campaigns. Utilize these information to improve client journeys and define marketing objectives. Reminder: Support and upgrades for the Discover Reporting Tool will stop in April 2022.

  • Content Builder

Create templates for landing pages, emails, and reusable, interactive content.

Studios can use the items you produce in the builders, OR builders can use the items you make in the studios (for example, Journey Builder uses the activities you develop in Automation Studio) (eg. Email Studio uses content blocks created in Content Builder). This feature that crosses between builders and studios gives the Marketing Cloud product suite its flexibility, but it also makes it difficult to understand.

New Marketing Cloud Technologies

  • Data Studio
  • Loyalty management
  • Distributed Marketing
  • Marketing Cloud for Nonprofits
  • Einstein Marketing Cloud
  • Google Analytics 360
  • Marketing Cloud Intelligence
  • Audience Studio
  • Marketing Cloud Personalization
  • Marketing Cloud Customer Data Platform
  • Data Studio

Enables you to access data lakes that use anonymized data for advertising. Note that Audience Studio is required to use Data Studio.

  • Loyalty management

Create scalable loyalty programmes without writing code. Numerous systems, such as tiered memberships or points for every purchase, are possible to design (note: this is built on the core Salesforce platform, and so also works with other platform products, such as Experience Cloud).

  • Distributed Marketing

Marketing among franchisees, partners, and advisors. Maintain branding, comply with regulations, and monitor partner audience interaction by granting regulated access to your marketing assets.

  • Marketing Cloud for Nonprofits

With much more to come with this package in the future, this discounted Marketing Cloud license type also includes predefined email templates and journeys for nonprofit use cases.

  • Einstein Marketing Cloud

Salesforce’s set of AI-enabled features is called Einstein. Other Marketing Cloud features are wrapped around the following features: Einstein Engagement Scoring, Einstein Email/Web Recommendations, Send Time Optimization (Email Studio), Einstein Scoring Splits (Journey Builder), Einstein Email/Web Recommendations, Einstein Content Selection/Content Tagging (Content Builder), and more.

  • Google Analytics 360

Bridges the Sales Cloud and Marketing Cloud of Google Analytics. When paired with Salesforce automation features, Google Analytics enables greater engagement and audience data, allowing Salesforce clients to perform more detailed customer journey research.

  • Marketing Cloud Intelligence

A marketing analytics platform that does ETL for many data sources to combine data from all of your marketing tools into a single source of truth. Developers can construct unique apps using the platform’s layer of marketing intelligence technology by using the Datorama Marketplace.

  • Audience Studio

Find new audiences, “collect data from every source and device analyze trillions of events and billions of profiles to discover new high-value categories for 1-to-1 device ad targeting.

  • Marketing Cloud Personalization

Gives your digital experiences a totally new level of personalization. Interaction Studio adapts messaging to the types of products and services people are interested in by paying attention to the actions they take on your website. Prior to the acquisition, this product was formerly known as Evergage. Interaction Studio now includes Data Science Workbench and Data Warehouse (Evergage + Data Science Workbench + Data Warehouse = Interaction Studio).

  • Marketing Cloud Customer Data Platform

Previously Client 360 Audiences: collects all information on a specific customer from different platforms, identified by a special identifier.

What is the difference between Salesforce Sales Cloud and Marketing Cloud?

Sales Cloud is made for sales teams, whereas Marketing Cloud is made for marketers (which is the obvious difference).

Sales Cloud includes things like leads, opportunities, orders, and more. It controls the lead-to-revenue cycle and more. Additionally to Sales Cloud, Marketing Cloud controls marketing touchpoints throughout the whole customer lifecycle (eg. website analytics, service case data, advertising data).

The foundational CRM (customer database) technology on which Sales Cloud is based is Salesforce. Instead of being built on the core Salesforce platform, Salesforce Marketing Cloud makes use of connectors to sync data back and forth between the two.

There are several explanations behind this, but to put it simply, Salesforce Sales Cloud was the original Salesforce product, but Salesforce Marketing Cloud was a product that Salesforce acquired.

What is the difference between Pardot and Marketing Cloud?

For “considered purchases” with lengthy sales cycles and various decision-makers, Pardot is employed. Transactional purchases across several marketing channels are best suited for Marketing Cloud.

As a result, you will frequently hear that Pardot is for B2B (business-to-business) marketing while Marketing Cloud is for B2C (business-to-consumer) marketing. This is a straightforward distinction, but it is not necessarily accurate.

Pricing for Marketing Cloud is more expensive than for Pardot.

Pardot changed its name to “Marketing Cloud Account Engagement” in April 2022. Despite having the same name, the two products (Marketing Cloud and Pardot) are nonetheless separate in terms of technological architecture and license. Additionally, Pardot needs to do more to support its new identity.

Should You Use Marketing Cloud?

Yes, Your Organization should use Marketing Cloud if You:

  • Rely on transactional transactions and short sales cycles,
  • Need to get a lot of behavioral data from many sources,
  • Want to segment contacts using a variety of datasets outside of your primary Salesforce org?
  • Have a marketing team that is moderately tech aware (or you are willing to invest in training)
  • Possess the money to spend!

Conclusion

So this is all about, Salesforce Marketing cloud.

The complex tools and resources available with Salesforce Marketing Cloud allow for the addition of data from many devices and sources. This enables you to gain a deeper understanding of your target audience so you can intelligently personalize campaigns for distribution via email, mobile devices, social media, or the web.

With the help of this platform, you may automate marketing tasks to efficiently communicate with clients. Salesforce offers a variety of capabilities to aid with mass marketing campaign personalization.

People May Ask

Q- What is included in Salesforce Marketing Cloud?

A- For customer journey management, email, mobile, social, site personalization, advertising, content production and administration, and data analysis, the Marketing Cloud offers integrated solutions.

Q- Is Salesforce a CRM for the Marketing Cloud?

A- Salesforce Marketing Cloud is a customer relationship management (CRM) platform that enables marketers to build and manage connections with customers as well as marketing campaigns.

Q- Is there a demand for Salesforce Marketing Cloud?

A- Experts agree that providing customers with a positive experience and increasing brand recognition are crucial for businesses as much as the goods and services they provide to consumers and corporate customers. The Salesforce marketing cloud enters the scene as a result, and it enjoys tremendous demand on the global market.

Q- Does Salesforce Marketing Cloud involve coding?

A- Salesforce is now used by more businesses, which has raised demand for Salesforce Administrators. As a Salesforce Admin, you do not need to study programming or coding, in contrast to a developer, but rather declarative development.

Q- Is a career in Salesforce Marketing Cloud a smart choice?

A- With the demand for Marketing Cloud talents expected to soar over the coming year and beyond, a career in the field can be quite rewarding.

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