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TikTok to Launch Standalone Gaming Channel

TikTok to Launch Standalone Gaming Channel. With its first foray into a novel type of entertainment, gaming, TikTok is making a significant push into the short-form video platform by adding a dedicated tab.

Following Netflix’s launch of mobile games last year, the Chinese-owned company is the most recent video platform to expand beyond video into video games, one of the most lucrative entertainment industries, and it fills the gap left by rivals Snapchat and Facebook, which are winding down their gaming platforms.

One of the most popular video apps in the world will have a button on its homepage that users may use to access the video games. According to 4, it will operate several mobile games where adverts may be displayed and users may pay for additional content.

One individual with knowledge of the strategy claimed that ByteDance, the Chinese company that owns TikTok, has long produced its video games and is attempting to bring titles over to the new channel. Over the past year, Chinese regulators have tightened down on gaming in the country, delaying approvals for new options and limiting the number of times minors may play video games.

Since 2019, the so-called hyper-casual video gaming market has been served by Douyin, the ByteDance-owned Chinese version of TikTok. TikTok has been hiring gamers all over the world, and there are currently 20 positions open.

Last month, Assaf Sagy was named the head of global gaming for TikTok. The former McKinsey manager and Intel system architect, who is based in Israel, joins in 2020 after three years at Snap.

TikTok to Launch Standalone Gaming Channel

In a LinkedIn post announcing his employment last week, Sagy stated that “TikTok and gaming were designed for one other.” “TikTok has so far demonstrated its value in assisting customers in finding what is enjoyable, worthwhile, and popular. I’m looking forward to collaborating closely with all game firms in the world to make TikTok a key component of your marketing plans.

The company has stated that its “first gaming event,” “TikTok Made Me Play It,” on November 2 might mark the debut of the new channel. Electronic Arts, 2K, VNG Corporation, NetEase Games, and Homa will all provide audio for it.

According to two people with knowledge of the process, TikTok moderators in Europe who remove harmful content posted on the network have been evaluating video games before they are made available to users.

We continuously explore new concepts that we believe might benefit our community and test them out on our platform, TikTok said.

The gaming channel was launched in response to assessments made in Vietnam in May, which were originally covered by Reuters. During the summer, TikTok discreetly launched a feature that let video makers link to simple games that, when clicked, could be played in a pop-up internet browser.

The company behind games like High Heels, and Zynga, already has a collaboration with TikTok! which has become incredibly popular as a result of popular TikTok posts. Along with Matchingham Games, Aim Lab, and Voodoo, it has more than ten gaming partners.

Two people with knowledge of TikTok’s strategy claimed that it was an imitation of Netflix, which last year produced mobile games based on its streaming content, such as the television series Stranger Things.


The most recent video platform to include video games in its content is TikTok. It will run several mobile games where advertisements might be shown and players could pay for more material. Globally, TikTok has been hiring gamers, and there are presently 20 roles available. It will have audio from Electronic Arts, 2K, VNG Corporation, NetEase Games, and Homa.

Can TikTok be used for gaming?

Daily video material linked to gaming is watched by more than half of TikTok members. Short videos in the immersive, full-screen, sound-on format are ideal for sharing gameplay snippets, walkthroughs and tutorials, cosplay, and other manifestations of game fandom.

What is TikTok gaming?

As they share their passion for gaming through stories, costumes, advice, comedic skits, reenactments, and other mediums, creators get to interact with their audience. At the same time, spectators have a chance to engage with their favorite game designers while also picking up a few tips.

What is the TikTok game called?

Mr. Aim Lab’s Nightmare is the name of its TikTok game. Other participants in the venture with TikTok include the software companies Voodoo, Nitro Games, FRVR, and Lotum.

How do you play gameplay on TikTok?

Locate the video that you wish to upload. This is simple if you’re streaming on Twitch.
Use Combo to edit it. After discovering the gaming clip you wish to publish to TikTok, register for Combo to edit it for the platform.
your video game clip on TikTok.

Do TikTok lives get paid?

Along with the Marketplace and Live Gifting capabilities, it is one of the monetization features that are unlocked. For the Creator Fund, you must have a minimum of 10,000 followers and 100,000 recent views. According to reports, creators get between 2 and 4 cents for every 1000 views.

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